Stoke City manager Tony Pulis has admitted he is proud of the part his team his team plays in the local community, writes Jonathan Doubtfire.
The Potters boss believes the commitment and passion of his players on the pitch can be an inspiration to a city suffering during tough financial times.
He said: “As a football club we understand that we are a massive part of the community.
“We sometimes forget that there’s a very big world out there and there’s lots of things going on outside the club that we can help with. If we can help, we will help.
“I think that what we have managed to achieve is a football club that has grown right through the community and I think they realise how important they are to us and how important we are to them.
“I always feel proud when I see red and white striped shirts on kids in the street. Six or seven years ago, you wouldn’t really have seen that. It would have been Man United, Liverpool or even Arsenal shirts.
“Even seeing the club stickers on car windscreens gives me a great lift.”
Stoke City players and coaching staff have been growing moustaches during this month as part of the Movember campaign to raise money for the Prostrate Cancer Charity.
Pulis joked: “The lads have been saying it’s much easier growing a moustache than climbing Mount Kilimanjaro but they have done it for a really good cause and that’s the most important thing.”